Once your website is live, you’ll probably want to share it with the world! You’ve already linked it to Google Search Console, and now you’re eagerly waiting for visitors to find your site. To give your website an extra SEO boost, consider using internal links.
What are internal links?
Internal links are links that connect one page on your website to another. They can also link to a different section on the same page. These links help improve your website’s visibility because Google uses them not only to find your pages but also to understand and index your website.
Adding internal links to your Webador website is quick and easy. There are several ways to do this:
- Hyperlink – Add a hyperlink to a word or phrase in your text.
- Button – Use a button that links to another page with more information.
- Image link – If you’re using an Image element, you can add a link to it.
- Anchor link – Link to a specific section on the same page for easy navigation.
Why are internal links important?
As mentioned earlier, Google crawls from link to link to find and understand web pages. The internal links on your website help search engines determine what your content is about.
Internal links also enhance user experience by making navigation easier. Instead of searching for relevant content, visitors can quickly find what they need with just a few clicks. A well-structured website encourages visitors to stay longer, which can also improve your site’s performance in search results.
✔ Tip: Make sure your most important pages are accessible within 1 or 2 clicks. The easier it is to navigate your site, the more likely visitors are to stay longer, and take action such as filling out a contact form or making a purchase in your online store.
Best Practices for Using Internal Links
1. Find the right balance
Avoid overloading your text with links. Too many links can disrupt the reading experience and make navigation confusing. Also, consider where you place them - links inside text are often more valuable than links in a banner.
If you have multiple links to the same page, Google prioritizes the first link it finds. Be strategic about where you place your most important links.
2. Link from your most visited pages
For most websites, the homepage is the most visited page. If you’re not sure which page gets the most traffic, check your website statistics or Google Search Console. Adding internal links from popular pages can help drive traffic to new or important pages.
3. Use strong anchor text/hyperlinks
Anchor text (the clickable text in a link) should be descriptive and include relevant keywords. Compare these two examples:
- Not ideal: Click here for blog writing tips.
- Better: Check out our 5 essential blog writing tips.
Using clear, keyword-rich anchor text helps both visitors and search engines understand what your content is about.
By following these internal linking strategies, you’ll make your website easier to navigate and more discoverable on Google!