Hook in potential customers by clearly communicating Unique Selling Points (USPs) such as free shipping and secure online payment. How? Add a top bar above your website's banner to make sure potential customers can immediately see what makes you stand out from the crowd. In this bar, you briefly state what makes your website or online store unique.  

For example, make it immediately clear that you offer free shipping, that people can pay securely online or what products you sell.

Step 1

In the Editor, go to the Settings > General.

Step 2

Enable the Top bar option and, in the gray field, enter your USPs.

 Tip: Use the Color scheme drop-down to change the color of your top bar. To customize your color scheme, go to the Design tab.

Step 3

Click on Save to add the top bar to your website. The top bar will now appear above your banner.