When you're setting up a webshop, high-quality product images are indispensable. Unlike a physical store, your customers can't simply pick up a product to take a closer look, which means good product photos are crucial to persuading customers to make a purchase.
1. Ensure a clear background
A clear, preferably white, background redirects focus to the product itself. You can easily create a white background with a large sheet of paper, usually available at hobby and craft stores.
Alternatively, you can take it a step further by purchasing a bendable white plastic plate (a special background material for photos).
Product images with a white background.
2. Photograph different angles
Taking photos of your products from different angles helps provide customers with a more 3D perspective, much like physically picking up and examining an item in-store.
For example, when photographing shoes, show both sides of the shoe as well as the sole and lining.
Different angles of a shoe.
3. Show product details
Many products have special details, such as prints and embroidery. Close-up photos of these elements can help persuade customers to purchase your products.
If you're photographing a t-shirt with a print, for example, make sure you take a close-up of the print itself.
Examples of product details.
4. Photograph all variants
If a product has multiple variants, take photos of every available variant. If you sell a t-shirt in black, grey, and navy, take photos of all three variants.
This way, your customers can see all the options you offer and easily choose the one they want.
Different variants of a product.
5. Use atmospheric photos
If you don't want to display your products against a white background, you can opt to use atmospheric photos. Make sure the product remains clearly visible and that the background isn't distracting.
The background should also be relevant to the product. For example, if you sell beachwear, you can display your products with a beach or swimming pool in the background. Home accessories such as cushions can be photographed on a couch.
If you have enthusiastic regular customers, you can even ask them to take photos of your products and send them in. These images can often persuade new customers to place an order.
Examples of atmospheric photos.
6. Be consistent
Last but definitely not least, consistency is hugely important. Make sure all your product photos are the same dimensions and that you maintain a fixed style in your photography.
For example, if you take photos with a white background, continue to use this background for any future products. Consistency is the key to a professional look and feel.
Need to edit your photos?
Once you've taken your product photos, you may want to make some edits before publishing them. While programs such as Adobe Photoshop are ideal for this, not everyone has access to this software. If you need to edit your photos, try these free photo editing tools: