In our article '5 SE O tips for your website content', we explain how to structure your content to increase your placement in search engine results. But did you know there are other ways to get more visitors to your website?
1. Link building
Having other websites link to your site is known as link building, and makes your website more attractive to search engines. You can collect links by asking your customers to share links to your website, for example on social media, or contacting other website owners and asking them to place a link to your website.
2. Social media
Create company pages on the most popular social media platforms - Facebook, Twitter, Instagram, and LinkedIn. Use these pages to regularly share your company's latest news and announce new products or services. With our Editor, you can easily add social media buttons to your website. Search engines place a higher value on popular pages, so try to get as many followers as possible.
3. Local listings
Make sure your company is listed on Google Maps. A Google My Business account is free and easy to set up, and you can list your opening hours, address information, and website. You can also create an account on websites relevant to your industry, such as TripAdvisor for holiday homes or TheFork for restaurants.
Ask your customers to leave reviews - preferably on third party websites such as Google Maps, TripAdvisor, or Facebook. Positive reviews are crucial to your company's reputation and can also include valuable links to your website.
5. Guest blogging
If you know a lot about your industry, there are almost certainly websites out there willing to pay for your content. By writing blog posts or articles for other websites, you can boost your profile by requesting a link to your website. Look up relevant blogs, news websites, and local websites.
✔ Tip: Check out our blog post on how to improve your website's rank on Google!